Economic Reporter :
Local brand electronic items are attracting customers at Dhaka International Trade Fair (DITF) as lucrative offers are given by the companies. Customers are also choosing foreign beautification products in the fair.
Visiting stalls and pavilions at the month-long fair, customers have been found to buy local electronic appliances including television, refrigerator, air conditioner, washing machine, microwave/electric oven and more.
This they are doing as the quality, configuration and prices of the products are what they are looking for.
Pavilions of Bangladeshi brands such as Walton, PRAN-RFL, Jamuna Electronics, Minister, Myone Electronics, Marcel and others are attracting most of the buyers.
Leading local home appliance brand Walton is displaying over 100 electronic items at two pavilions.
Another local brand Minister Hi-Tech Park Ltd is also displaying more than 100 of their products, while they have introduced 10 new products exclusively at the fair.
KMG Kibria, head of brand and communication at Minister Hi-Tech Park Ltd, said they introduced the latest 4K TV with new technology, six-door refrigerator models and inverter air conditioners, all made in their factories.
“Our products are aimed at middle-income people, which are the majority in Bangladesh,” said Sabbir Ahmed Shakil, pavilion-in-charge at Walton, adding, “To attract more customers we are giving 5-10 percent discount on all our products, as well as EMI facilities.”
He also said Walton introduced eight new TV, refrigerator and washing machine models at the fair, while more items would be launched at the fair in the coming days.
“Our sister concern Marcel Electronics has also brought new electronic items at the fair,” Sabbir mentioned.
Sohel Kabir, pavilion manager at Vision Electronics, said customers were few in the initial days of the fair but hoped sales would increase as more products would be introduced soon.
“Although some parts are imported, the products are assembled in Bangladesh. The quality is ensured and our sales record proves it. I can guarantee that customers will not go for others brands after looking at our products,” he added.
Mohammad Moniruzzaman, who came from Shantinagar, was looking at air conditioners and fridges at a Walton pavilion.
Local brand electronic items are attracting customers at Dhaka International Trade Fair (DITF) as lucrative offers are given by the companies. Customers are also choosing foreign beautification products in the fair.
Visiting stalls and pavilions at the month-long fair, customers have been found to buy local electronic appliances including television, refrigerator, air conditioner, washing machine, microwave/electric oven and more.
This they are doing as the quality, configuration and prices of the products are what they are looking for.
Pavilions of Bangladeshi brands such as Walton, PRAN-RFL, Jamuna Electronics, Minister, Myone Electronics, Marcel and others are attracting most of the buyers.
Leading local home appliance brand Walton is displaying over 100 electronic items at two pavilions.
Another local brand Minister Hi-Tech Park Ltd is also displaying more than 100 of their products, while they have introduced 10 new products exclusively at the fair.
KMG Kibria, head of brand and communication at Minister Hi-Tech Park Ltd, said they introduced the latest 4K TV with new technology, six-door refrigerator models and inverter air conditioners, all made in their factories.
“Our products are aimed at middle-income people, which are the majority in Bangladesh,” said Sabbir Ahmed Shakil, pavilion-in-charge at Walton, adding, “To attract more customers we are giving 5-10 percent discount on all our products, as well as EMI facilities.”
He also said Walton introduced eight new TV, refrigerator and washing machine models at the fair, while more items would be launched at the fair in the coming days.
“Our sister concern Marcel Electronics has also brought new electronic items at the fair,” Sabbir mentioned.
Sohel Kabir, pavilion manager at Vision Electronics, said customers were few in the initial days of the fair but hoped sales would increase as more products would be introduced soon.
“Although some parts are imported, the products are assembled in Bangladesh. The quality is ensured and our sales record proves it. I can guarantee that customers will not go for others brands after looking at our products,” he added.
Mohammad Moniruzzaman, who came from Shantinagar, was looking at air conditioners and fridges at a Walton pavilion.
