Hitachi projector rebranding as Maxell

block
Business Desk :
Hitachi projector comes with distinctive imaging and optical technologies of Maxell which have been trusted and valued by the customers all over the world. The rebranding from Hitachi to Maxell will see no change in products beyond the logo by putting Maxell Brand on the projectors will further strengthen and expand business in future Moreover – said Tarun Jain, General Manager, Head (West Region & India) of Business Development, Hitachi Singapore in a program that held on Saturday at a city hotel in Dhaka, says a press release.
During the program Hitachi Bangladesh announced that the current Hitachi branded projectors will be rebranded as Maxell. The transition will see no change in products beyond the logo. To announce this Hitachi Bangladesh arranged a program today at Hotel Westin in Dhaka. Primary and Mass Education State Minister Zakir Hossain was chief guest of the program while Japan Ambassador Hiroyasu Izumi was special guest at the program along with Tarun Jain , General Manager , Head (West Region & India) of Business Development, Hitachi Singapore, Abdul Hakim , Managing Director, Unique Business Limited.
The Maxell Group originally acquired the projector business of Hitachi Consumer Electronics Co., Ltd. in July 2013. Since then, the Maxell Group has continued development and production of projectors under the Hitachi brand name and sold them worldwide. It has become popular among the consumer worldwide specially for its quality, reliability and technology. By building upon the established strengths of its proprietary projection and display technologies, Maxell, Ltd. expects its use of consistent design, production and distribution network will ensure that Maxell brand projectors will be received enthusiastically by customers in each of the global regions it serves.
block