Varun Dhawan is rumoured to have replaced Ranbir Kapoor as a popular potato chips company’s brand
ambassador for nearly
a crore less.
A popular potato chips brand, which signed Ranbir Kapoor as its brand ambassador two years ago to connect with the youth, seems to have zeroed in on a replacement for the 33-year-old actor. And if sources are to be believed, Varun Dhawan has been finalised for the brand’s new ad campaign for nearly a crore less.
An insider reveals, “Ranbir’s contract was ending and his brand value seems to have taken a beating with his last few films not doing well at the box office. So, the company may have decided against renewing their contract with him.”
After conducting
a research among young consumers, the brand is said to have identified a few celebrities who could take their latest campaign forward. “Varun was one of them,” adds the source.
Apparently, Varun was recently approached for the ad and initial talks between the actor
and the brand have been succesful.
