Business Desk :
Google has said all advertisers would have to complete a verification process before buying ad space on its platform.
The search engine giant took the decision in a bid to make its ad practices more transparent and to fight off fraudulent or misleading online ads, it said in a blog post Thursday, reports Reuters.
Advertisers will need to submit personal identification and business incorporation documents that prove who they are and the country in which they operate in, the company said.
Google until now required identity verification only for political advertisers running election ads on its platform.
The company said it would start by verifying advertisers in phases in the United States and continue to expand globally, and that it expects the process to take a few years to complete.
Google has said all advertisers would have to complete a verification process before buying ad space on its platform.
The search engine giant took the decision in a bid to make its ad practices more transparent and to fight off fraudulent or misleading online ads, it said in a blog post Thursday, reports Reuters.
Advertisers will need to submit personal identification and business incorporation documents that prove who they are and the country in which they operate in, the company said.
Google until now required identity verification only for political advertisers running election ads on its platform.
The company said it would start by verifying advertisers in phases in the United States and continue to expand globally, and that it expects the process to take a few years to complete.
