UNB, Dubai :
From a humble start of leaving the world of finance to write a beauty blog, Huda Kattan now has become one of the most recognizable names in makeup around the world.
The 36-year-old Iraqi-American now runs her eponymous empire Huda Beauty, a makeup line valued at $1.2 billion that has fast become a favorite among A-list celebrities and artists around the world.
Her personality has been key in connecting to the public via social media, a major driver for her makeup known for its vibrant color and contouring popular among Arab women. She’s part of a growing vanguard of lines built around personalities, an expanding business model as more-established brands face slower sales.
“I do think the idea of makeup as a form of self-expression will just grow even more,” Kattan told The Associated Press in Dubai. “I don’t think it’s going to be about beautifying anymore.”
Kattan reaches customers through a YouTube channel where she uploads all her makeup tutorials. Her brand’s Instagram account boasts more than 39 million followers, along with her seven million followers on Facebook. Her beauty line has found success globally, and especially across the Mideast and Persian Gulf, where Huda’s business model has been particularly successful.
From a humble start of leaving the world of finance to write a beauty blog, Huda Kattan now has become one of the most recognizable names in makeup around the world.
The 36-year-old Iraqi-American now runs her eponymous empire Huda Beauty, a makeup line valued at $1.2 billion that has fast become a favorite among A-list celebrities and artists around the world.
Her personality has been key in connecting to the public via social media, a major driver for her makeup known for its vibrant color and contouring popular among Arab women. She’s part of a growing vanguard of lines built around personalities, an expanding business model as more-established brands face slower sales.
“I do think the idea of makeup as a form of self-expression will just grow even more,” Kattan told The Associated Press in Dubai. “I don’t think it’s going to be about beautifying anymore.”
Kattan reaches customers through a YouTube channel where she uploads all her makeup tutorials. Her brand’s Instagram account boasts more than 39 million followers, along with her seven million followers on Facebook. Her beauty line has found success globally, and especially across the Mideast and Persian Gulf, where Huda’s business model has been particularly successful.
