Shortage of safe blood: FB to roll out new feature to help BD

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UNB, Dhaka :
As Bangladesh has the shortage of safe blood like many other countries, social networking giant Facebook is set to roll out a new feature here on Tuesday to help people in need of blood by connecting them directly to blood donors.
Bangladesh is the second country after India where Facebook is coming up with the toll to make it easy for people to find blood and bring the blood donors, blood recipients and organisations together more efficiently.
“Starting today (Tuesday), people using Facebook in Bangladesh will be able to sign up to be blood donors. To sign up, people can edit their profiles to let others know that they’re willing to donate blood or visit facebook.com/donateblood,” Facebook product manager, health Hema Budaraju, told UNB on Monday during an interview. To help encourage participation, she said they will show a message in news feed or people can edit their profiles to sign up. “All information will remain private

and set to Only Me by default, but people can choose to share their donor status more widely. This feature will be available on Android, iOS and www.”
In the next few weeks, Hema said they will make it further easier for people and organisations, such as blood banks and hospitals, to connect with blood donors on Facebook.
According to WHO, she said Bangladesh is one of the 71 countries in the world which is facing the shortage of safe blood supply. Besides, Hema said, people in Bangladesh have been making thousands of posts on Facebook looking for blood donors while more than 1400 blood donation groups working to help blood recipients during emergency. Under the circumstances, the Facebook product manager said, “We want to help people find blood as early as possible and make the process of getting blood easy.”
She said, they have launched the feature in India in October last year and more than six million people have already signed up as blood donors there. Using the new feature here, Hema said when people need blood they will be able to create special posts to spread the word. “Facebook will automatically notify blood donors who may be nearby to help. Donors can then review the request and, if they wish to respond, contact the requester directly through a phone call.”

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