Staff Reporter :
Sales of electronic products, specially television, refrigerator and home appliances, have increased significantly ahead of Eid as the shoppers went for spending spree to celebrate the largest religious festival, market sources said.
They said, the customers in a large number are rushing to the markets to buy local electronic gadgets. Local manufacturers earlier have launched massive promotional campaign to grab the Eid market.
Markets sources said, products of local brands, including Walton and MyOne, have attracted more customers in recent years. Walton brand products have achieved consumers trusts for ensuring high standard, attractive design in reasonable prices.
Emdadul Haque Sarker, Executive Director of Walton Marketing Department, informed that the company had already sold 80,000 fridges in the Ramzan, marking 30 to 35 per cent up than last year. Besides, sales of home appliances like blender, juicer, rice-cooker, salad-maker and irons have been witnessing gain. LED television sales surged as well. He also said that the demand of these products will increase more after customers get the Eid bonus. Walton authorities have already taken preparation to meet the extra demand.
Kamal Hossain, Additional Director of Walton Marketing department, said that sales of Walton made products were exceeding all expectations day by day. Specially, blender, juicer, rice-cooker, salad-maker were on good sale ahead of this year Eid. People are becoming accustomed the products as to their lifestyle is changing.
Meanwhile, Singer, an American based electronics brand, has imported additional products to meet the increasing demands ahead of Eid. Jahangir Alam, in-charge of Singer showroom at Mughda Bishwa Road in city, informed that they were also having huge sales. The brand attracts consumers for its long tradition.
Mostafiz Hossain, Branch Manager of LG Butterfly at Stadium Market, said sales of fridges and home appliances generally rise during Eid. The company offers discount of Tk three to four thousand along with Eid gifts through scratch cards.
Rajib, Sales Executive of MyOne showroom at Stadium Market, informed that the company was also enjoying boost in sale from the first day of Ramadan. He said, the pace of sales will continue until the day before Eid.
Besides the above local brands, foreign brands like Samsung, Transcom, Sony-Rangs are also enjoying huge sales. They hope the sales target will be fulfilled this year as well.
