Ekta Kapoor’s recent collaboration with Rhea Kapoor on Veere Di Wedding has set a new industry benchmark with an outstanding opening day number 10.75cr, making it this year’s third highest opener. Ekta has consistently pushed the box office envelope with record breaking opening day numbers through clutter breaking marketing and buzz campaigns. Industry rules were similarly re-written when Balaji opened Udta Punjab, an atypical Multi-starrer, with a relatively dark subject to over 10cr on day one.
