Eid shopping gains momentum in city

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Kamruzzaman Bablu :
Eid shopping has gained momentum in supermarkets and open-air shops in the capital just a few days ahead of Eid-ul-Fitr. However, higher prices of most wears and gift items have made many to pause before finalizing their choice. Thursday was the weekend and traders at shopping malls and fashion houses passed a busy time dealing with customers. But rains have affected Eid Bazar significantly this year. Businessmen, however, are expecting rush of Eid-shoppers from last day.
Keeping in mind the ongoing summer, designers have brought a range of clothes with varieties of colours and designs for fashion apparel geeks this Eid.
Shoppers of different ages on Thursday were seen to look for unique cuts, designs and colours in dresses in different shopping complexes and boutique houses in different locations at Mirpur, Dhanmondi, Banani, Wari, Gulshan and Shahbagh. They said they found the traditional designs made by local fashion houses more attractive.
Such a customer at Nabarupa outlet in Wari, Rukhsana Parvin said, “Traditional salwar kameez is always trendy and comfortable. That is why I am looking for a unique salwar kameez.”
Sheuli Akter told The New Nation, “I want to start my Eid shopping earlier because prices of everything will start going up after the second week [of Ramzan]. So, completing Eid shopping early is a good idea.”
Maisha Zaman Putul, a student of Class X, was also visiting Gausia Market with her mother and sister-in-law. She said to the New Nation, “We did our Eid shopping in the middle of Ramzan last year, and there was a lot of traffic on the road. As a result, the shops were extremely crowded. That’s why this year we have decided to complete our Eid shopping well ahead. The prices are relatively tolerable this time. We are looking for our favourite clothes. If we get, we’ll buy.”
Shahab Uddin, a shop owner of Chandni Chawlk Shopping Complex in New Market area, said Eid shopping has gained momentum from yesterday (Wednesday). Customers who want to avoid crowd are coming now to complete shopping.
But another businessman Sohel Ahmed hoped that shopping would be done in full swing by the next week.
Meanwhile, Frocks, skirts, coordinated tops and pants, salwar-kameez sets, cotton and synthetic materials, colourful floral prints with added bows, lace or sequins are available.
This year, kameez (long top) is back in fashion with jamdani, kamdani or Lucknow embroidery and trendy umbrella sleeves, cut-out or off-shoulder.
This year, new collections of 3-piece are Padmavoti, Rajosthani 3-piece, Aurangendi, Indian Sharton, Katan, Joypuri, Pakistani Lon etc.
Layered skirts, long skirts and denim skirts are the latest in fashion wears for kids.
Boys’ T-shirts, polo shirts, Panjabi, half or narrow pants and coloured or faded jeans pants are available in every market.
Owners of local boutique houses said their sales usually increased in the last 10 days of Ramzan last year as the customers waited for new designs and fashions to arrive. The owner of Fashion Zone at Gausia Market – a shop for kid and teenager dresses in particular – said the prices increased by nearly Tk 800 for each item.
“But it hasn’t affected my sales. It has rather increased by 40 per cent from the last year,” he said. Dulal, a salesman of Rafin Fashion that also sells kid’s wears in the market, has said they have been doing good business since the first day of Ramzan. Habib Ullah, the owner of an unstitched salwar-kamiz shop at the same market, has said the middle-income group is buying dresses copied from Indian brand, considering its lower prices. “I am selling more than 100 dresses a day,” he added. He said his sales would increase by 30 per cent in the closing days of Eid. Such shopping binge would continue to go up till the day before the religious festival, he added.
On the other hand, country’s leading fashion houses have come up with a wide range of designs applying handloom cotton, voile, georgette and other fabrics featuring salwar-kameez and sarees for women and Panjabi, shirt, t-shirts for men.
Shamim Shahin, the Chief Executive Officer of country’s reputed fashion brand Anjan’s said, people are more likely to buy traditional dresses of handloom fabrics and trendy designs due to hot summer.
The Eid-fashion trend for men this year is long and embroidered regular-fit Panjabis, he said.
Mirza Tarek, of another leading fashion house Eassy said, they are offering a wide array of collection in Eid giving priority to the season and weather.
The designs are mostly in embroidery, motifs, Karchupi work on Salwar Kameez and saree.
Yamin Parvez, the coordinator of Deshi Dosh, comprising 10 local fashion houses, said the sales in first week of Ramzan were dull due to the rough weather.
“We are expecting sales boom from Friday. Let’s see what it turns to,” Yamin said.
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