Broad smiles have finally returned to the faces of millions of Bangladesh’s retailers as shoppers have flocked to markets to complete their Eid shopping since the beginning of Ramzan. Shop owners have fought an uphill battle to stay afloat since the pandemic hit the country two years ago as the outbreak of the lethal pathogen ate up their sales in all four Eid festivals that were celebrated during the period.
Happily, sales have rebounded in style since the fasting month began and it will continue before Eid-ul-Fitr. This has extended a much-needed respite to the businesses, which suffered huge losses throughout the pandemic. Traders said an unprecedented number of people are participating in the shopping and people from all income groups are buying products. The turnover in small to big shopping malls has also been phenomenal.
Although the physical presence of customers is strong, all retail brands have seen a good response from their online customers as well. Besides, online shopping surged during the pandemic and surpassed expectations. Electronics and home appliance brands are also witnessing strong sales in the days to Eid. The sales of almost all items such as TVs, refrigerators, ACs, washing machines, ovens, blenders, and juicers are in line with expectations.
Eid is the peak season for businesses in Bangladesh, especially for electronics, home appliances and technology products. Street-based clothing vendors, whose customers mainly come from the low-income groups, are not still sure whether they would be able to clock higher sales since their client base is under pressure for a rise in inflation. Sales are expected to accelerate as Eid nears as happened in the past, as salaried employees and workers will get their salaries and bonuses before the holiday begins.
The good sign of restoring life after two years of pandemic-induced restrictions has poised that life becomes normal. The low-income people, though, are passing a turbulent time of higher food and fuel inflation, philanthropic donation and support will redistribute happiness and joys during the largest festival. The essence of Eid-ul-Fitr is sharing happiness and becoming compassionate.
