Economic Reporter :
The sales of different brand including Marcel refrigerators have marked a sharp rise across the country following the sweltering summer heat. A good number of customers are thronging Marcel showrooms and picking up ‘Made in Bangladesh’ labeled refrigerators manufactured with state-of-the art technology, said a press release.
Ujjal Kumar Barua, Chief of Logistics Monitoring of Marcel Marketing Department, said that the demand for refrigerators in Bangladesh is usually increased during summer. However, the demand for Marcel fridge this year is relatively high among the customers due to some distinctive features like application of advanced technology, unique design, reasonable rates and swift post sales service. According to him, the non-frost refrigerator with intelligent inverter technology based compressor, in which environment friendly R600a gas are used, is receiving sound response from the buyers.
Marcel refrigerators had posted 44 percent growth in last year. This year, they set the target of two lakh refrigerator sales in the local market, which will be more than 42 percent from last year. Marcel brand has 30 models of frost and non-frost fridges among which 27.5 CFT or 430-liter non-frost refrigerator got huge response in fridge market. Various models including 11.5 CFT or 217-liter non-frost, 5.5 CFT or 107-liter bachelor and tempered glass refrigerators are in the upcoming list.
The sales of different brand including Marcel refrigerators have marked a sharp rise across the country following the sweltering summer heat. A good number of customers are thronging Marcel showrooms and picking up ‘Made in Bangladesh’ labeled refrigerators manufactured with state-of-the art technology, said a press release.
Ujjal Kumar Barua, Chief of Logistics Monitoring of Marcel Marketing Department, said that the demand for refrigerators in Bangladesh is usually increased during summer. However, the demand for Marcel fridge this year is relatively high among the customers due to some distinctive features like application of advanced technology, unique design, reasonable rates and swift post sales service. According to him, the non-frost refrigerator with intelligent inverter technology based compressor, in which environment friendly R600a gas are used, is receiving sound response from the buyers.
Marcel refrigerators had posted 44 percent growth in last year. This year, they set the target of two lakh refrigerator sales in the local market, which will be more than 42 percent from last year. Marcel brand has 30 models of frost and non-frost fridges among which 27.5 CFT or 430-liter non-frost refrigerator got huge response in fridge market. Various models including 11.5 CFT or 217-liter non-frost, 5.5 CFT or 107-liter bachelor and tempered glass refrigerators are in the upcoming list.
