AFP, London :
England’s first Cricket World Cup final appearance for 27 years will be screened on free to air television in the United Kingdom to satisfy the demand to watch Sunday’s showdown against New Zealand.
England beat holders Australia by eight wickets in the semi-finals on Thursday to ensure their place in the title match at Lord’s.
Live international cricket in the UK has been behind satellite broadcaster Sky Sports’ subscription paywall since 2005.
Many pundits claim the decision by the England and Wales Cricket Board to take the game off free to air television has been a central factor in the sport’s declining popularity in its birthplace, particularly among younger age groups.
The television audiences in Britain for the Cricket World Cup have been contrasted unfavourably with the millions who watched England’s run to the last four of football’s Women’s World Cup on free to air broadcasts.
England’s first Cricket World Cup final appearance for 27 years will be screened on free to air television in the United Kingdom to satisfy the demand to watch Sunday’s showdown against New Zealand.
England beat holders Australia by eight wickets in the semi-finals on Thursday to ensure their place in the title match at Lord’s.
Live international cricket in the UK has been behind satellite broadcaster Sky Sports’ subscription paywall since 2005.
Many pundits claim the decision by the England and Wales Cricket Board to take the game off free to air television has been a central factor in the sport’s declining popularity in its birthplace, particularly among younger age groups.
The television audiences in Britain for the Cricket World Cup have been contrasted unfavourably with the millions who watched England’s run to the last four of football’s Women’s World Cup on free to air broadcasts.
