Weekend Plus Desk :
Le Méridien Dhaka, city’s newest upscale hotel, and Bengal Art Lounge, a leading art gallery in the country, recently signed a non-commercial partnership to help guests of the hotel to better engage in the local contemporary art scene. The partnership is critical for the roll out of one of the brand programmes of Le Méridien, Unlock Art.
The agreement has been signed by Managing Director Nawshin Khair and Director Luva Nahid Choudhury of Bengal Art Lounge and by General Manager Ashwani Nayar and Marketing Communications Manager Zaireen Sultana Lupa of Le Méridien Dhaka. Witnesses to the ceremony were Manager of Bengal Art Lounge Hadrien Diez and Experience Specialist of Le Meridien Dhaka Rose Delos Reyes.
Under the terms of the Unlock Art Partnership, guests of Le Méridien Dhaka will be encouraged to visit a local contemporary cultural centre throughout the year at Bengal Art Lounge. Furthermore, Bengal Art Lounge will also provide a cultural experience directly to the guests of Le Méridien Dhaka by organising arts-related events in the premises of the hotel on a periodical basis.
Since 2006, Le Méridien has been approaching the hospitality industry in a new way to attract its aspirational target guest the ‘Creative-minded’ through relevant, interactive and engaging experiences such as the Unlock Art programme. Hotels under the brand have been establishing this unique partnership with contemporary cultural centres within their destinations across the world to provide guests with easy access to ‘Unlocking’ a local contemporary cultural experience. Unlock Art Partnerships aim to present to all guests of Le Méridien a doorway to a new perspective that are executed in an original, refined and sophisticated way.
Le Méridien Dhaka, city’s newest upscale hotel, and Bengal Art Lounge, a leading art gallery in the country, recently signed a non-commercial partnership to help guests of the hotel to better engage in the local contemporary art scene. The partnership is critical for the roll out of one of the brand programmes of Le Méridien, Unlock Art.
The agreement has been signed by Managing Director Nawshin Khair and Director Luva Nahid Choudhury of Bengal Art Lounge and by General Manager Ashwani Nayar and Marketing Communications Manager Zaireen Sultana Lupa of Le Méridien Dhaka. Witnesses to the ceremony were Manager of Bengal Art Lounge Hadrien Diez and Experience Specialist of Le Meridien Dhaka Rose Delos Reyes.
Under the terms of the Unlock Art Partnership, guests of Le Méridien Dhaka will be encouraged to visit a local contemporary cultural centre throughout the year at Bengal Art Lounge. Furthermore, Bengal Art Lounge will also provide a cultural experience directly to the guests of Le Méridien Dhaka by organising arts-related events in the premises of the hotel on a periodical basis.
Since 2006, Le Méridien has been approaching the hospitality industry in a new way to attract its aspirational target guest the ‘Creative-minded’ through relevant, interactive and engaging experiences such as the Unlock Art programme. Hotels under the brand have been establishing this unique partnership with contemporary cultural centres within their destinations across the world to provide guests with easy access to ‘Unlocking’ a local contemporary cultural experience. Unlock Art Partnerships aim to present to all guests of Le Méridien a doorway to a new perspective that are executed in an original, refined and sophisticated way.
