AP, Beijing :
As the rest of the world grapples with a burgeoning virus outbreak, China’s ruling Communist Party has deployed its propaganda playbook to portray its leader as firmly in charge, leading an army of health workers in a “people’s war” against the disease.
The main evening news on state TV regularly shows President Xi Jinping and his underlings giving instructions on the outbreak or touring related facilities. Coverage then segues to doctors and nurses on the front lines, drawing on a tradition of upholding model workers and the importance of sacrifice on behalf of the people and the party.
For the Communist Party, the epidemic is both a risk and an opportunity. It seeks to avoid blame for any mishandling of the outbreak, notably a slow initial response that allowed the virus to take hold. Conversely, it seeks credit for overcoming the crisis, enhancing the legitimacy of its rule.
State media, a tightly controlled internet and mass mobilization campaigns have all been harnessed for the effort. “Upbeat, if emotional, state messaging leaves the impression that self-sacrificing citizens, national unity, and enlightened leadership will inevitably triumph in China.
