China sales pump up Puma in record first quarter

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AFP, Frankfurt :
German sportswear maker Puma on Friday confirmed full-year business performance targets, saying massive growth in China and its clothing division produced its best quarter ever between January and March.
Net profit at the group hit 94.4 million euros ($105.2 million), up 40.1 percent year-on-year.
Sales were up 16.6 percent, at 1.3 billion euros, while operating, or underlying profit mounted 27 percent to 142.5 million.
“The first quarter of 2019 was the best quarter Puma has ever seen,” chief executive Bjorn Gulden said, hailing “growth in all regions and all product divisions”.
Driven by China, sales in the Asia-Pacific region soared 28.6 percent, while the Americas also saw double-digit growth.
Clothing was the fastest-growing product division with a 26.9-percent boost, far outstripping footwear and accessories.
Both effects meant that Puma was able to nudge up its gross profit margin from 48.2 to 49 percent.
The leaping-cat brand also continued its football sponsorship offensive, announcing in April its logo would replace Nike’s on the balls of Spain’s La Liga from the 2019-20 season.
It has also signed Manchester City and Valencia CF to its roster of clubs, and entered an exclusive retail partnership with motorsport’s Formula One.
Looking ahead to the full year, Puma confirmed its objectives including for 10-percent growth in sales, adjusting for exchange rate effects, and operating profit between 395 and 415 million euros.

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