Brac has been recognised with a smart certification for its demonstrated commitment to client protection through its microfinance activities.
By successfully completing the smart campaign’s certification programme, Brac has become the first organisation in Bangladesh to achieve certification, said a press release on Thursday. It joins 63 other financial institutions worldwide who are proven industry leaders in keeping clients first.
Client Protection Certification is an independent, third-party evaluation to publicly recognise financial institutions that meet adequate standards of care in how they treat clients. Financial institutions awarded with Smart Certification must meet rigorous, internationally agreed standards on client protection.
Sixty-four global institutions, including BRAC in Bangladesh, have been certified since the programme’s launch, which serve over 34 million clients. Commenting on the achievement, Shameran Abed, director of Brac’s microfinance programme said, “We’re absolutely thrilled to be smart certified. Our clients have always come first, and this achievement confirms the success of our programme’s mission to provide financial services to the poor in a way that is responsible and responsive to their needs.”
