Economic Reporter : A two-day event titled ‘BRAC Artificial Insemination Annual Sales Conference and Award Giving Ceremony 2015’, organized by BRAC Artificial Insemination, a BRAC social enterprise, has successfully concluded in Savar recently. BRAC Artificial Insemination (AI) workers from Khulna and Barisal divisions joined the event. This was for the third time that BRAC Artificial Insemination, an organization committed towards maximizing the genetic potential of cattle population in Bangladesh, had organized a regional event for AI workers. The main aim of the event was to nurture and strengthen the relationship between BRAC AI and its network of AI workers. The event was part of an ongoing initiative undertaken by BRAC AI to further empower and motivate its AI workers, by recognizing and rewarding the best performing AI workers in the region. The attendants participated in constructive dialogue with BRAC Dairy and Food Enterprises management representatives on challenges and opportunities in the cattle breeding industry, enjoyed a colorful cultural program and an award giving during the two day event. Taufiqur Rahman, Director, BRAC Dairy and Food Enterprises; AQM ShafiqurRouf, Deputy General Manager, BRAC AI Enterprise and Producer Services and other senior officials were present on the occasion.