AFP, Shanghai :
German powerhouse Bayern Munich opened a Shanghai office Wednesday in a bid to capitalise on China’s vast fan base and voracious hunger for top-flight football training.
Chairman Karl-Heinz Rummenigge announced the opening of its office in the German Centre, a complex in Shanghai’s Pudong district, with support from the China Football Association and Shanghai’s soccer and education authorities.
“China is a massive market,” Rummenigge said through a translator.
“Germany is a football powerhouse. We hope we can provide some help in China… (and) through such cooperation we can help China boost football overall.”
On the same day, German Bundesliga side Wolfsburg also opened new offices in Beijing’s 798 art district. Club general manager Thomas Roettgermann told AFP it was a “long-term project” for the club, adding that:
“At the end of the day, it’s such a huge market that every club which is interested in playing internationally should be in China in order to bring these billions of people on their side and also to earn some money there.”
These efforts are the latest in a spree of European clubs seeking to cash in on China’s explosion of football investment.
Despite its 1.3 billion population, China punches well below its weight in football, reaching the World Cup only once in its history — in 2002, when the team lost all three group games without scoring a goal.
But under President Xi Jinping, a football fan, China has ambitions of hosting and even winning the World Cup, triggering a rush of Chinese investment in foreign clubs, players, coaches and media rights.
Last month Spanish superclub Barcelona launched its own football academy in the southern island of Hainan invested by Mission Hills, owner of the world’s biggest golf resort.
German powerhouse Bayern Munich opened a Shanghai office Wednesday in a bid to capitalise on China’s vast fan base and voracious hunger for top-flight football training.
Chairman Karl-Heinz Rummenigge announced the opening of its office in the German Centre, a complex in Shanghai’s Pudong district, with support from the China Football Association and Shanghai’s soccer and education authorities.
“China is a massive market,” Rummenigge said through a translator.
“Germany is a football powerhouse. We hope we can provide some help in China… (and) through such cooperation we can help China boost football overall.”
On the same day, German Bundesliga side Wolfsburg also opened new offices in Beijing’s 798 art district. Club general manager Thomas Roettgermann told AFP it was a “long-term project” for the club, adding that:
“At the end of the day, it’s such a huge market that every club which is interested in playing internationally should be in China in order to bring these billions of people on their side and also to earn some money there.”
These efforts are the latest in a spree of European clubs seeking to cash in on China’s explosion of football investment.
Despite its 1.3 billion population, China punches well below its weight in football, reaching the World Cup only once in its history — in 2002, when the team lost all three group games without scoring a goal.
But under President Xi Jinping, a football fan, China has ambitions of hosting and even winning the World Cup, triggering a rush of Chinese investment in foreign clubs, players, coaches and media rights.
Last month Spanish superclub Barcelona launched its own football academy in the southern island of Hainan invested by Mission Hills, owner of the world’s biggest golf resort.
