Business Desk :
According to Erik Aas, CEO of Banglalink, the company is committed to building a nationwide 4G network and will continue to develop its digital operator portfolio maintaining double-digit growth in upcoming years.
He made the announcement at Veon’s Investor Day event organized by Banglalink’s parent company Veon, according to a press release.
KaanTerzio?lu, group CEO, Veon and other CEOs of operating companies owned by Veon also joined the event, which was held in the presence of investors and analysts from different regions of the world.
Banglalink established an essential capex commitment for the upcoming two to three years, and this will ensure its nationwide competitive 4G coverage. With spectrum advantage in all areas, Banglalink will be able to provide quality data products ensuring the best customer values.
Banglalink’s revenue market share is also expected to converge towards its spectrum market share of 25%.
Banglalink’s performance in the digital service segment has been remarkable in recent years as well. Its most prominent digital service is Toffee, which covers the whole video streaming area and has remained as the top entertainment app in Bangladesh for 83 consecutive weeks.
Banglalink has also launched other digital services targeting key areas such as music, education, gaming, health, ad-tech and self-service.
When it comes to the overall market scenario, Banglalink has seen a fast growth of 4G-enabled customers.
In the last quarter, Banglalink reported that 33% of its customers used 4G and the customer base grew by 63% YoY, while around 40% of them are multiplay customers.
Commenting on Banglalink’s progress Erik Aas said: “Banglalink has already established its identity as a forerunner in the digital market, and has a lot to offer in the future. We are currently focusing on expanding our strong 4G network across the country so that all of our customers from every region can benefit from it. With the highest amount of spectrum per customer, we will fulfil this objective soon and will reinforce our position further in the market.”
