Campbell Jamieson, the general manger of International Cricket Council (ICC) was delighted to see the progress of Bangladesh, stating that they have undertaken a true dominance’ in the cricketing world.
“It’s fantastic to be back in Dhaka, Bangladesh. My first visit in Bangladesh was in early 1998, which is 20-21 years ago. And it’s fantastic to see the development from the cricketing prospective in the Bangladesh Cricket Board,” Campbell Jamieson said here today.
He was speaking at a programme in a city hotel as ICC and Coca-Cola jointly announced that they have entered into a global strategic partnership to celebrate one of the world’s most popular sport- Cricket and its premiere events.
“They have under taken the true dominance in the cricketing world,” Jamieson said, being delighted to see the progress of the country.
The partnership, however, entailed the Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partner of the ICC for the next five years.
The agreement includes all ICC tournaments around the world including ICC World Cup in England and Wales this year, World T20 in Australia in 2020, upcoming U-19 World Cup Cricket, ICC Women’s World Cup and ICC World cup in India-2023 amongst other global tournaments.
The company also announced a consumer engagement initiative named “Englande Jao, Stadium Matao”, which will provide Bangladeshi Cricket fans a chance to win an opportunity to enjoy ICC Cricket World Cup- England and Wales-2019 live.
The details of the tie up and campaign were presented at a press conference yesterday. Sundeep Bajoria, vice-president of South West Asia Operation, Coca-Cola, Akram Khan, director and chairman of BCB Cricket Operations, Jalal Yunus, director and chairman of BCB Media and Communications, Ajay Bathija, country head of Coca-Cola Bangladesh Ltd were present in the occasion along with other top officials from Coca-Cola in Bangladesh.
