Business Desk :
ADA, the integrated digital advertising agency of Axiata, has now become a WhatsApp business solution provider (BSP) in the Asia Pacific region, including Bangladesh.
It will empower businesses to connect with their customers in a private and secure environment across their markets in South and Southeast Asia, read a press release.
The WhatsApp business platform allows businesses to have better conversations with their customers in a personalized manner.
It leads to boosted customer engagement and customer satisfaction, which leads to better sales conversions.
For instance, a telecommunications company can free up customer support to focus on more complex issues, which can improve customer engagement and reduce operational costs.
Over 2 billion people around the world use WhatsApp, and it is the most popular messaging application in Southeast Asia.
With recovery making its way across Southeast Asia and as retailers bounce back from Covid-19, WhatsApp chatbots can also give operators in-store support and enhance them to help guide the customer journey.
Ashraful Haque, country director of ADA in Bangladesh, said: “Chat commerce is changing the way businesses operate, and customer engagement solutions are the key driver. With this new WhatsApp business platform, ADA now offers a truly seamless end-to-end business solution across our practices – e-commerce, MarTech, business insights, and marketing services – for that complete customer experience and journey.”
“We look forward to working closely with WhatsApp to transform the face of chat commerce with the integration of our AI and machine learning models, deepening the level of personalization and quality of conversations in our market, ” he added.
