AFP, Cupertino :
Apple laid claim to the future of the smartphone Tuesday with a 10th anniversary iPhone X, touting the device as the next generation of mobile computing.
The iPhone X was one of three new iPhone models unveiled at the first event at Apple’s new “spaceship” campus, as the California tech giant sought to spark fresh momentum in a global smartphone market seeing slowing growth and tougher competition.
Apple chief executive Tim Cook, speaking at the inaugurative event at the new campus theater named for late Apple co-founder Steve Jobs, said the newest flagship handset is a milestone for the company a decade after the first iPhone release.
“Ten years later, it is only fitting that we are here in this place, on this day to reveal a product that will set the path for technology for the next decade,” Cook said, calling the iPhone X “the biggest leap forward since the original iPhone.”
The iPhone X has an edge-to-edge 5.8-inch (14.7-centimeter) “super retina” display that has improved resolution, and uses facial recognition to unlock the device.
Apple upped the ante by boosting the starting price of the new handset to $999 for US customers. It will be available starting November 3 in more than 50 markets.
“I think it will have very strong appeal to the Apple core and the high-end market,” Reticle Research analyst Ross Rubin said of iPhone X.
Rubin believed that payment installment plans and price subsidies or promotions offered by carriers would mean the iPhone X “won’t be a big stretch” for people in the market for premium smartphones.
Apple laid claim to the future of the smartphone Tuesday with a 10th anniversary iPhone X, touting the device as the next generation of mobile computing.
The iPhone X was one of three new iPhone models unveiled at the first event at Apple’s new “spaceship” campus, as the California tech giant sought to spark fresh momentum in a global smartphone market seeing slowing growth and tougher competition.
Apple chief executive Tim Cook, speaking at the inaugurative event at the new campus theater named for late Apple co-founder Steve Jobs, said the newest flagship handset is a milestone for the company a decade after the first iPhone release.
“Ten years later, it is only fitting that we are here in this place, on this day to reveal a product that will set the path for technology for the next decade,” Cook said, calling the iPhone X “the biggest leap forward since the original iPhone.”
The iPhone X has an edge-to-edge 5.8-inch (14.7-centimeter) “super retina” display that has improved resolution, and uses facial recognition to unlock the device.
Apple upped the ante by boosting the starting price of the new handset to $999 for US customers. It will be available starting November 3 in more than 50 markets.
“I think it will have very strong appeal to the Apple core and the high-end market,” Reticle Research analyst Ross Rubin said of iPhone X.
Rubin believed that payment installment plans and price subsidies or promotions offered by carriers would mean the iPhone X “won’t be a big stretch” for people in the market for premium smartphones.
