The makers of Dear Zindagi have collaborated with Garnier and Blush for a video featuring Alia Bhatt titled, I Heart Me, a sweet message to all the girls out there to not hold any inhibitions and just love yourself truly.
In this video Alia is seen having a video call with two of her friends, their conversation is a direct reflection of daily life problems faced by most girls. Dear Zindagi is a movie, which delves into different issues faced by the youth today, and dilemmas they regularly go through.