Raazi trailer was launched recently. Last week, in partnership with FB & PVR, Alia spied on theatre audiences watching the trailer on the theatre screen and appeared on a two-way facebook LIVE in front of them and interacted with the audience as they could both see each other.
This was done in three cities – Kolkata, Delhi and Mumbai while Alia was sitting out of the Dharma Productions office. Raazi Trailer was played before the film and was followed by Alia appearing on the big screen.
She interacted with these viewers who had just watched the trailer and discussed their thoughts on it. The FB feature used for this is called FB LIVE. This was a first of it’s kind, TWO WAY LIVE with Theatre Audiences.
Alia Bhatt who plays the role of a spy, turned a spy quite literally! The audience was thrilled with the innovation and expressed their excitement to watch the film.
