Alaya F had an instant connect with the audiences with her remarkable performance in her debut movie. Her popularity has grown tremendously since then and this has been a leading factor for big brands who are favouring her. Her mass appeal especially amongst the youth is incredible. Her one of its kind #AlayaAF series on Instagram is a big hit amongst her fans. Her quirky content and aesthetic Instagram timeline, makes anyone fall for her social media game. Owing to this, brands’ have been approaching her for various collaborations and partnerships.