Actress Aishwarya Rai Bachchan feels that communicating about HIV/AIDS is important in order to eliminate the social stigma associated with the disease. “As long as we keep the communication (on HIV/ AIDS) going, people will remain informed and educated. The perceived social stigma should definitely be pulled down. That will be the day when the issues are more practically discussed and that’s when it becomes more effective,” Aishwarya said during her World AIDS Day message at Cooper Hospital recently.