Actress Aishwarya Rai Bachchan, who features in the new advertising campaign of LifeCell – India’s first stem cell bank – says the commercial captures moments shared between expectant parents beautifully and will become a part of their journey towards parenthood. “The ad film maker has beautifully captured the moments of the lives of expectant parents who wish to do their best for their baby. Pregnant couples across the country would easily relate to this film as a part of their journey towards parenting,” said Aishwarya, who is also brand’s ambassador, in a statement. The national campaign – Ayushmaan Bhava – aims at creating awareness and increasing uptake for its umbilical cord banking service. In the video, the actress, who is married to actor Abhishek Bachchan and has a daughter Aaradhya, talks about the importance of preserving the umbilical cord stem cells at birth, which can fight many medical conditions and provide a healthy foundation for the child to live a long and healthy life.
