Economic Reporter :
The country’s leading youth brand Airtel is organizing YOLO Fest in 15 public and private university campuses across Dhaka city. Being true to the spirit of YOLO (You Only Live Once), the university campus based fest aims to celebrate the unbridled spirit of youth with gaming, karaoke corner, augmented photo booth and musical concert.
While engaging the youth through YOLO campaign, Airtel is building digital communities such as music, gaming and video communities. The engagement activities are built around giving that experience to allow people to experience the fest as per their own interests.
A big part of the fest is the music community which is introduced through Airtel Yonder Music app- the country’s biggest library of local and international music.
The country’s leading youth brand Airtel is organizing YOLO Fest in 15 public and private university campuses across Dhaka city. Being true to the spirit of YOLO (You Only Live Once), the university campus based fest aims to celebrate the unbridled spirit of youth with gaming, karaoke corner, augmented photo booth and musical concert.
While engaging the youth through YOLO campaign, Airtel is building digital communities such as music, gaming and video communities. The engagement activities are built around giving that experience to allow people to experience the fest as per their own interests.
A big part of the fest is the music community which is introduced through Airtel Yonder Music app- the country’s biggest library of local and international music.
