Campus Desk :
The 8th edition of Communication Summit, a flagship initiative of Bangladesh Brand Forum (BBF) to bring together creative professionals from diverse sectors, began in the city on Saturday.
The theme of this year’s summit is ‘Creativity Matters’, reports UNB.
Speaking on the occasion, BBF founder and managing director Shariful Islam said creativity will remain as the key driver for the communication industry and brand building in the age of technology and social media.
Start up businesses and brands will play a significant role in country’s economy in the coming two decades contributing to boost the GDP, he added.
A memorandum of understanding (MoU) between Bangladesh Brand Forum and Access to Information (a2i) is going to be signed during the summit with a vision to ensure growth and value addition of youth countrywide, said a press release.
This year the summit is comprised of four keynote sessions, two panel discussions, four case study presentations and four breakout sessions.
Tay Guan Hin, founder and chief creative officer, TGH Collective, creative director – global executive, South East Asia, J Walter Thompson; Jayen Mehta, managing director (in-charge), Amul Dairy, Anand; Ali Shabaz, chief creative officer, Grey MENA (Middle East & North Africa); and Samuel Diaz Fernandez, founder and programme director, School of Slow Media are among the keynote speakers.
A total of 487 entries were submitted by 50 creative agencies for this year’s Commward. The award will be given to 85 creative works in three ranks across 23 categories.
