News Desk :
Voice of America Bangla language service FM and shortwave radio transmissions will officially end on July 17, after 63 years of serving Bangladesh and the Bangla-speaking Indian states of West Bengal, Tripura and Assam.
Simultaneously, the service’s television and social media content will “expand considerably”, as these are platforms more
heavily used by VOA Bangla’s 16 million weekly audience, the broadcaster said in a statement on Tuesday, reports bdnews24.com.
“When VOA Bangla launched in January 1958, Bangladesh was known as ‘East Pakistan’ and it was a territory under martial law with no television or private radio,” said John Lippman, acting programming director. “VOA’s shortwave radio transmissions from outside the borders were a lifeline to the Bangla-speaking population for independent news and information.”
While the service’s shortwave radio audience is now less than one percent, VOA Bangla social media audiences have grown significantly in recent years. Engagement actions on the Twitter account have risen 54% over the previous year, while video views on Instagram are up 274% in the same period, according to the statement.
“Dozens of domestic television and radio stations compete for Bangla-speaking audiences, as well as an increasing number of digital sources,” Lippman said. “As the demand for TV and online access to news in Bangladesh expands, VOA’s Bangla service programme offerings need to be on the platforms its audience already is most active.”
“VOA Bangla radio broadcasts brought world events to its audiences since the days when radio was the primary news medium,” Satarupa Barua, acting Bangla Service chief, told staff this month. “It was a staple in our upbringing, a household name. We will build on that reputation, increasing our presence on media that is now far more heavily used than short wave and medium wave radio.”
