IDB launched new brand

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Business Desk :
For the first time in four-decade history, Islamic Development Bank (IDB) unveils a new brand identity that reflects its modern values, strategic direction and relationship with its 57-member countries.
The Islamic Development Bank, one of the world’s largest multilateral development banks, has been undergoing significant strategic reform in the last year, led by the bank’s new President, Dr. Bandar Hajjar, former minister of Hajj of KSA.
As development enters a new era, Dr. Bandar is reimagining the traditional role of a development bank, making the organisation more globally facing, placing partnerships, technology and innovation, and global engagement at the heart of his modernising programme.
The new brand identity maintains the core elements of the IDB’s heritage while signalling modernity, independence and transparency, future proofing the bank’s identity and evolving it for an international audience.
Dr. Bandar Hajjar, President of the Islamic Development Bank explained the momentous decision: “The Islamic Development Bank has been a symbol of trust, credibility, strength and stability for over 44 years, with a proud heritage of providing resources, fighting poverty and restoring dignity in our member countries.
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