Emirates airline, Oxford University partner for data science lab

Gary Chapman, President Group Services and dnata; Donal Bradley, Head of Mathematical, Physical and Life Sciences Division, Oxford University; Sir Tim Clark, President, Emirates Airline and William James, Pro Vice-Chancellor for Planning and Resource Allo
Gary Chapman, President Group Services and dnata; Donal Bradley, Head of Mathematical, Physical and Life Sciences Division, Oxford University; Sir Tim Clark, President, Emirates Airline and William James, Pro Vice-Chancellor for Planning and Resource Allo
Economic Reporter :
Emirates airline has started a data science lab in partnership with Oxford University to examine new ways of forecasting demand and optimizing seat inventory across the airline’s global network, says a press release.
Located at the Oxford Centre for Information at the University, the Oxford-Emirates Data Science Lab will draw on data science, machine learning, mathematics and big data to help place data at the heart of the organization and streamline business processes.
The lab’s focus will be to redefine the customer experience through improved personalization with individual customers, according to a statement by Emirates airlines.
Employing a team of world-class scientists, engineers, social scientists and domain experts from Emirates and Oxford University, the Oxford-Emirates Data Science Lab will examine new ways of forecasting demand and optimising seat inventory across the airline’s global network driving immediate, tangible benefits to the Emirates Group. Longer term, the lab’s focus will be to redefine the customer experience through improved personalisation with individual customers. Located at the Oxford Centre for Information (OCI) at the University, the Oxford-Emirates Data Science Lab will draw on data science, machine learning, mathematics and big data to help place data at the heart of the organisation and streamline business processes. Part of the recently-launched Emirates Group Enterprise-Wide Transformation strategy, the Lab will support the whole Group, including Emirates airline, Emirates SkyCargo and dnata, the air services provider.