De Beers says ‘challenging’ time for diamonds

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AFP, Hong Kong :
De Beers, the world’s largest diamond producer, said Monday the economic slowdown in China and a strong US dollar meant a “challenging” year for the industry, while India would be key to future growth. Analysts have said global diamond prices could tumble due to a glut as consumer demand weakens.
De Beers announced in July that its underlying earnings had slumped 23 percent in the first half of 2015 and revised down its production forecast.
“We expect 2015 as a whole to be a more challenging year,” said CEO Philippe Mellier in the company’s new “The Diamond Insight Report”. “The continued strengthening of the US dollar against all major currencies, coupled with a slowdown in economic growth in China, is likely to lead to global diamond jewellery demand for the full year being relatively flat compared with 2014 levels,” the report added. Diamonds are typically denominated in US dollars.
Mellier predicted strong growth would return “once the current stocks have worked through the system”. Turbulence in the Chinese economy saw the devaluation of the yuan and a stocks crash. It came on the heels of an anti-corruption drive by Chinese President Xi Jinping which has dented the luxury market. “The challenge in China is that we all got used to growing at exorbitant rates… the industry is having to re-adjust itself,” Stephen Lussier, CEO of De Beers’ Forevermark jewellery brand, told AFP.
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