Reza Mahmud :
All European Bangladeshi Association (AEBA) is working to promote Bangladeshi nationals in European countries and branding local products there.
“Branding is very important nowadays to promote local products and manpower abroad. Japan exports huge salt and earn billions of dollars per year. We have vast salt in Cox’s Bazar. But we cannot export it due to lack of branding,” Kazi Enayetullah, Secretary General of AEBA told The New Nation on Friday.
Enayetullah, who recently visited in Bangladesh, said branding is key to promote Bangladeshi products and goods abroad. We are also trying our best to brand Bangladeshi products.
He also urged the Bangladeshi business community in Europe to come forward promote Bangladeshi goods and workforce in global markets.
AEBA was formed in 2012 in Athens, Greece, accommodating representatives of Bangladeshi expatriates from 26 European countries. Engineer Jainul Abedin, a Bangladeshi expatriate in Greece has been elected its President while Kazi Enayetullah, an expatriate businessman in France, as the Secretary General.
Kazi Enayetullah, also the founding President of France-Bangladesh Chamber, said, “Bangladeshi manufacturers should take initiative to diversify their products adopting new technologies to boost exports.”
“We should not depend on only to garments items. Apparel export is now shrinking in key markets, including the USA due to lack of product diversification. So, we should look forward to diversify products and export markets to keep the export share intact in the markets of developed countries.”
He also said that Bangladeshi garment products have already faced stiff competition in foreign market from Vietnam and Cambodia.
“It is not China, but Vietnam and Cambodia are growing rapidly to beat our products in foreign markets. Vietnam and Cambodia have become attractive destinations for foreign investors due to their government policy and competitive manufacturing cost. We should appropriate policy to attract foreign investment and promote local products to create ground over our competitors,” Kazi Enayet said.
He also stressed the need for taking participations in international trade fairs to promote local products in foreign countries.
All European Bangladeshi Association (AEBA) is working to promote Bangladeshi nationals in European countries and branding local products there.
“Branding is very important nowadays to promote local products and manpower abroad. Japan exports huge salt and earn billions of dollars per year. We have vast salt in Cox’s Bazar. But we cannot export it due to lack of branding,” Kazi Enayetullah, Secretary General of AEBA told The New Nation on Friday.
Enayetullah, who recently visited in Bangladesh, said branding is key to promote Bangladeshi products and goods abroad. We are also trying our best to brand Bangladeshi products.
He also urged the Bangladeshi business community in Europe to come forward promote Bangladeshi goods and workforce in global markets.
AEBA was formed in 2012 in Athens, Greece, accommodating representatives of Bangladeshi expatriates from 26 European countries. Engineer Jainul Abedin, a Bangladeshi expatriate in Greece has been elected its President while Kazi Enayetullah, an expatriate businessman in France, as the Secretary General.
Kazi Enayetullah, also the founding President of France-Bangladesh Chamber, said, “Bangladeshi manufacturers should take initiative to diversify their products adopting new technologies to boost exports.”
“We should not depend on only to garments items. Apparel export is now shrinking in key markets, including the USA due to lack of product diversification. So, we should look forward to diversify products and export markets to keep the export share intact in the markets of developed countries.”
He also said that Bangladeshi garment products have already faced stiff competition in foreign market from Vietnam and Cambodia.
“It is not China, but Vietnam and Cambodia are growing rapidly to beat our products in foreign markets. Vietnam and Cambodia have become attractive destinations for foreign investors due to their government policy and competitive manufacturing cost. We should appropriate policy to attract foreign investment and promote local products to create ground over our competitors,” Kazi Enayet said.
He also stressed the need for taking participations in international trade fairs to promote local products in foreign countries.
